Coralia Leets Jewelry Design While Coralia Leets’ jewelry is masterful, luxurious, and beautiful, her website was exactly the opposite. I was put in charge of a much needed re-design. [one_third] Coralia Leets is a jewelry designer that is known worldwide. Her beautiful jewelry is regularly worn by celebrities, and featured in magazines like Elle, InStyle, Vogue, Self, O, and the Bloomingdale’s Catalog. While Coralia Leets’ jewelry is masterful, luxurious, and beautiful, her website was exactly the opposite. CoraliaLeets.com was unattractive and cumbersome, and made it extremely hard for shoppers to find products – much less make it through the clunky check-out process. I was put in charge of a much needed re-design. [/one_third] [one_third] The first issue that I tackled was reorganizing her catalog. I put items into categories that made sense, gave items similar names and uniform product shots, and removed outdated and duplicated entries. Next, we fixed the shopping process. We scrapped what Coralia Leets was using before, and built the new site on Magento, a CMS that is the industry standard for e-commerce websites. Finally, I addressed the way her website looked. I designed a site that was not only much more elegant and simplified, but it had a look that put her on par with Tiffany’s, Ivanka Trump, and other competitors. [/one_third] [one_third_last] Once the website was redesigned and launched, we also began a social media campaign that targeted women, and coincided with upcoming holidays (Mother’s Day, Christmas, etc.). Within the first month of the site’s launch, Coralia Leets’ online sales surpassed all sales from the previous 12 months combined. Ultimately, our efforts helped increase Coralia Leets’ sales 700%. The result was a happy client that ended up being long-term. [/one_third_last]