Welbro Building Corporation

Welbro Building Corporation is one of the largest privately held General Contractors in Central Florida. I was contacted to help increase their presence online.

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Welbro Building Corporation started back in 1979 as a small construction company. Today, it’s one of the largest privately held General Contractors in Central Florida. I was contacted to help increase Welbro’s presence online. We began with a social media marketing strategy across LinkedIn and Facebook, where I created infographics based on figures from the construction industry. The infographics were posted periodically and shared, in an attempt to get more followers.
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After the social media marketing was working for them, we began a website re-design. The plan was to make them look as big online as they do in real life. The new site would be image-heavy, showcasing all of their products, along with streamlining their construction bidding process. Additionally, it would be much easier to navigate through than their existing site, and would also be responsive for optimal viewing on any device.
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The website build is still pending, but I was able to develop a series of wireframes of what the finished site is supposed to look like. Using Axure RP Pro, I also made the wireframes clickable so that they behaved similarly to the finished site.
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